Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
This one-on-one, tutor-led, interactive e-learning course is aimed at anyone who wants to learn more about how to use search engine optimisation, or ‘SEO’, for their business.
The course focuses on the anchor point of your digital marketing strategy – your website or micro-site – and explores SEO and how you can use this to drive traffic to your website to enhance and increase the visibility and success of your business.
Once you receive your log-in details, you can complete the course at any time to suit you. Each time you log in, you’ll be able to see the progress you have made and our e-learning portal will remember where you left off last time – so you can continue your training quickly and easily. You can also go over the learning content as often as required so you get the optimum learning experience that will be retained and applied to your work, to keep you and your business safe and compliant.
Our presenter Simon will guide you through all the knowledge and understanding you need in a series of videos followed by some multiple choice questions. You’ll have three attempts to complete each module before you’ll need to call us.
There are 6 modules to this course:
Module 1: Introduction to SEO
Module 2: Link Building
Module 3: On-Site SEO
Module 4: Social Media as part of SEO
Module 5: Local Search
Module 6: Pay Per Click (PPC)
Access to the course and assessment materials:
80 minutes (not accounting for loading time)
On successful completion of the course you will be awarded an electronic Learning Post Certificate of Training in Search Engine Optimisation for Business.
All Certificates can be validated via our website by entering the code which appears on the Certificate.
Recommended System Requirements
• Operating System: Windows XP/7/8, Mac OSX (10.6) • Browser: Chrome 20+, Firefox 28+, Internet Explorer 9, Safari for Mac 5+ • Video: Up to date video drivers • Memory: 1Gb+ RAM • Additional Software: Flash Player 10+ • Download Speed: Broadband (3Mb+)