The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.
The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels
This one-on-one, tutor-led, interactive e-learning course is aimed at anyone who wants to learn more about how to get the best out of social media in a business. In this course, you’ll look at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.
The course covers the use of websites, microsites, Facebook, LinkedIn and Twitter for businesses, alongside how best to use blogging and video techniques to enhance your business, making it more visible and successful.
Once you receive your log-in details, you can complete the course at any time to suit you. Each time you log in, you’ll be able to see the progress you have made and our e-learning portal will remember where you left off last time – so you can continue your training quickly and easily. You can also go over the learning content as often as required so you get the optimum learning experience that will be retained and applied to your work, to keep you and your business safe and compliant.
Our presenter Nicola will guide you through all the knowledge and understanding you need in a series of videos followed by some multiple choice questions. You’ll have three attempts to complete each module before you’ll need to call us.
There are 11 modules to this course:
Module 1: Introduction
Module 2: What is Social Media?
Module 3: Introduction to POST Methodology
Module 4: Websites and Microsites
Module 5: Facebook
Module 6: LinkedIn
Module 7: Twitter
Module 8: Blogging
Module 9: Video
Module 10: Bringing it all Together
Module 11: Is Social Media Worth It?
Access to the course and assessment materials:
100 minutes (not accounting for loading time)
On successful completion of the course you will be awarded an electronic Learning Post Certificate of Training in Social Media for Business.
All Certificates can be validated via our website by entering the code which appears on the Certificate.
Recommended System Requirements
• Operating System: Windows XP/7/8, Mac OSX (10.6) • Browser: Chrome 20+, Firefox 28+, Internet Explorer 9, Safari for Mac 5+ • Video: Up to date video drivers • Memory: 1Gb+ RAM • Additional Software: Flash Player 10+ • Download Speed: Broadband (3Mb+)